As usual when there is a dollar to be made, people will stop at nothing to get that dollar. As the popularity of coral calcium grew, some very unethical marketing tactics started to take place. Infomercials came out claiming that coral calcium was the savior and cure to all conditions and diseases including the likes of cancer and osteoporosis. Eventually these unproven claims of disease curing led to the infomercials being pulled and a mass of negative press that would forever shine a dark light on coral calcium.
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